Is it OK to send newsletters from Gmail?

For a small opt-in list within Google's limits, yes. Follow Google's sender guidelines.

How many newsletter emails can Gmail send?

Gmail Help describes 500 a day for personal accounts. Workspace allows more.

Can I use HTML newsletters in Gmail?

Gmail's composer doesn't take pasted HTML well. Apps such as Envora let you upload an HTML design.

Can You Send a Newsletter From Gmail? A Small-List Guide

Yes, you can send a newsletter from Gmail. For a small list it works well: design the email, send it individually rather than as one big BCC, include a clear way to unsubscribe, and stay within Gmail's daily limit, which Gmail Help puts at 500 a day for personal accounts (Google Help).

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Step 1: Build the list properly

Only email people who asked to hear from you. Keep the list in a spreadsheet with email and first-name columns.

Step 2: Design the email

Keep it to one column, with a clear subject line, short sections and one main link. Plain text with a little formatting reads well on phones.

Step 3: Send it individually

On eligible Workspace plans, Gmail's mail merge sends a personalised copy to each person and, per Google's guide, adds an unsubscribe link (Google Help). On iPhone, Envora by KIDA Studios lets you upload your own HTML newsletter design or use its text editor. You can preview it for desktop and mobile, then send through your Gmail in throttled batches. It's free to download and comes with a 7-day free trial; after that, a one-time $39.99 Lifetime Unlock keeps it working (US App Store price).

Step 4: Make unsubscribing easy

Google's email sender guidelines ask bulk senders to make unsubscribing easy (Google sender guidelines). At minimum, add a line like “Reply STOP to unsubscribe”, and honour it.

When to move to a newsletter platform

If your list outgrows Gmail's daily limits, or you need sign-up forms and automation, a dedicated platform may fit better.